Nety is a one-person studio for continuous digital improvement — design, development, SEO, analytics and automation in one pair of hands.
Designers hand off to developers. Developers ship and move on. SEO consultants write reports nobody implements. Every hand-off loses information — and most websites stall in those gaps.
I work across the whole system: design, development, search, analytics and automation. When one person can see everything, improvements stop falling between the chairs — and the site starts behaving like one connected machine instead of five disconnected projects.
AI makes me faster. Experience makes me accurate.
AI runs through my research, analysis, development and automation work. A decade of practice decides which of its answers to trust — that judgment is the part you’re hiring.
Launch is the starting line. Every month the loop runs again — and the improvements compound.
Research the business, the users and the data. Find where the opportunity actually is — not where it’s assumed to be.
Ship the highest-impact change first. Design, code, content or structure — whatever moves the needle most.
Watch what the change actually did. Real numbers, honestly read — including the fixes that didn’t work.
Feed the learning back in and run the loop again, sharper each cycle. That’s where sites compound.
Nobody needs “a website project.” These are the results the work is measured against.
Technical structure, search intent and content that put your best pages in front of the people already looking for them.
Fast, flexible builds that are easy to change — because a site you can’t change is a site you can’t improve.
Clear paths from first click to qualified contact. Fewer drop-offs, more of the visitors you actually want.
Clean measurement and honest reporting, so decisions run on data instead of hunches.
Workflows that handle the busywork — monitoring, reporting, content operations — so improvement never stalls.
No vanity metrics, no “300% growth” theatre — two honest examples of what one loop of the process does.
An early-stage startup’s site was underperforming on the fundamentals — technical health stuck at 85, accessibility failures, markup search engines struggled to read.
Within the first hour of work the technical health score hit 98 and every accessibility issue was resolved. The ongoing SEO loop is running now.
technical health score — reached in hour one
An audit surfaced a single, invisible problem: duplicate H1 tags on every page, muddying how Google read the entire site.
The client shipped the fix the same week. Traffic and keyword rankings rose 10% within seven days.
organic traffic — one week after the fix
Search engines change, competitors ship, user expectations climb — a site that isn’t improving is quietly falling behind. I work with a small number of companies as their ongoing digital partner: every month I find the next most valuable improvement, ship it, and show you what it did.
Rankings, vitals, analytics and user behavior — monitored continuously, so nothing important goes unnoticed.
Design, code, content or tracking — whatever moves the needle most right now, delivered every month.
What changed, what it did, what's next. Tied to outcomes, not hours.
No sales call, no slide deck. You get a short, honest review of what’s blocking your site — and whether I’m the right person to fix it.
Prefer plain email?
hello@nety.seBased in Sweden — working with companies anywhere.